Consumer Analysis Pt.2 — Decision Making

Decision making process while buying a car appears to be very complex and involves many variables. Best way to represent the process is a flow-chart. Chart represents different stages of decision making process and visualises its complexity. Each stage narrows number of outcomes thus specifying actual need of consumer. Final stage — attribute mix doesn’t have one single decision, rather than mix of different attributes of desired intensity.



Consumer Analysis:

Part 1 — Needs

Part 2 — Decision Making

Part 3 — Segmentation

Part 4 — Trends


3 thoughts on “Consumer Analysis Pt.2 — Decision Making

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